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Insights / Google Analytics

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Top 3 Things to Prioritize When Planning Your Google Universal Analytics Historical Data Export

by Paul Cote, May 17, 2023

The experts at Calibrate Analytics are here to share the top three things to prioritize when planning your historical data export from Universal Analytics....

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Guidelines For Removing Google Universal Analytics Tracking From Your Website After The Application Is Sunset

by Jenny Jones, May 10, 2023

As the deadline for the Google Universal Analytics sunset on July 1st, 2023 approaches, businesses should have a plan in place for removing the tracking system from their websites....

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5 Misconceptions About Google Analytics Universal Analytics Deprecation

by Jenny Jones, Apr 20, 2023

In this post, we'll debunk five of the most common misconceptions about Google Universal Analytics deprecation....

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How to Transfer Data From Google Analytics to Snowflake

by Gil Christenberry, Mar 09, 2023

Keep reading to learn how to use Launchpad to backfill your historical records and set up automated transfers to keep your database healthy and up to date....

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Automate Paid Search Reports With Campaign Data From Google and Bing, and Conversion Data from Google Analytics

by Paul Cote, Feb 20, 2023

Generate Search Engine Marketing daily refreshed reports to reduce the monthly preparation time....


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Calibrate Analytics is a data analytics company that empowers businesses to take control of their data. Our solutions help companies transform their customer data into actionable insights that increase efficiency and boost revenue. From our full-service platform, Launchpad, to our wide range of custom services, we have the tools and expertise to help you track, visualize, and act on data and take your business to the next level.



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